A Pleasant Balance

We already know that humans seek order in the everyday.  As designers we are constantly surrounded by tasks that rely on a pleasant order or balance of elements and principles to make the product aesthetically appealing and translate the message.  This is always a challenge and has us frequently in a creative trance as we go about sketching, altering, proofing then going back and editing again, putting these intricate pieces together to create something which we finally deem a visual triumph.

The really fun thing about composition is that it can relate to a countless array of mediums.  In our studio, we constantly rely on composition to get us from day to day. Whether you are a designer, artist, musician, foodie -whoever the heck you are, there is this cool mutual appreciation and understanding for composition.  These images from our friend Kazimir Malevich (we wish he was our friend, let alone born in the time he was the Suprematism king) illustrates the elements of composition with ease.  It is the great underlying foundation for everything we do.

Radi Safi

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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