Category

Digital Strategy

Viral content

Viral Content Roundup: Conspiracy Theories, A Dead Gorilla and Practical Jokes

Viral media is peculiar stuff. A week spent in the digital world will see you bombarded with a perpetual stream of media stimulus. There’s a very good chance that what you saw online this week ...
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Can An Article About Necrophilic Penguins Be a Part of your Content Marketing Strategy?

We all know that creating a piece of media that goes viral is like gold in content marketing. Once a piece of content is swept up in the viral whirlwind, the growth of that content’s ...
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current viral vontent

An Overview of Current Viral Content and Its Role in Digital Marketing

There’s no escaping the current political race in the USA. Everywhere you look across the digital landscape you will see it rear its ugly, dramatic head in countless different formats – from spoof videos to ...
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A Digital Strategy for Rapidly Improving the Search Engine Rankings of This Steel Fabrication Company

In the next of our content marketing case studies we illustrate how we used a combination of content marketing and SEO techniques to get this business quickly and efficiently onto the first page of Google ...
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From Content Strategy to Conversion. An in Depth View into Content Marketing for a Local Self Defence School

One of the most important things to remember about content strategy is that there is no one size fits all solution. Industry, business size, and target demographic are just a few of the vast array ...
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Twitter2

First Steps to a Healthy Twitter Account for Your Business

Twitter is an integral part of your content marketing arsenal and shouldn’t be disregarded as merely a social media gimmick. It is one of the biggest platforms out there with more than 100 million monthly ...
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Gus & Lou Digital Strategy & Content Marketing Case Study

Despite all the perceived mystery surrounding it, there’s really no great secret to digital marketing. In this content marketing case study we show just how effective a carefully considered digital strategy can be, with proven ...
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Content is Still King | 18 Types of Content Marketing That Work

Content is King was a term originally coined by Bill Gates in a 1996 essay. Since then, it’s a buzzword that has been (and still is) relentlessly thrown around by marketing blogs, and digital marketers. ...
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website audit

What is a Digital Audit and the role it plays in Digital Strategy

A Digital Audit is the collection and analysis of data concerning your website’s performance. It can help you identify what you’re doing well (and not so well), enabling you to improve your site’s performance both ...
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