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Digital Strategy

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Online Store Conversion Rate: An Introduction

Conversion rate is one of the key performance indicators (KPIs) in measuring how a business performs and informing actions for improvement. It is the percentage of the people who take the desired action. Technically conversion ...
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art gallery digital

5 Reasons Why Art Galleries Should Expand Their Digital Strategy

Compared to other industries, the art market has been slow to take up digital. However, there are some art galleries and related businesses that have successfully made the leap. Websites that promote art galleries can ...
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What is Content Discovery and Content Curation?

Content is the lifeblood of the internet. It is everything you see online – an innumerable amount of articles, social media posts, images, audio, video and other media that feature on websites. It is the ...
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pay per click sydney

What is PPC Advertising? And How to Use it Effectively

Pay per click (PPC) advertising (also known as cost per click advertising) is an online advertising model that uses ads in search engine results to drive clicks through to your website. You are only charged ...
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email marketing

What is EDM?

Email Direct Marketing allows for the promotion of your business to a group of people using email. It’s as simple and effective as that! How Does it Work? EDM uses sold lists or current customer ...
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Yokel

Yokel Newsletter

Our studio philosophy is to always have at least one creative initiative or ‘love project’ in the works at any given time. You might be familiar with the illustration work we did for a series ...
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monday records

Monday Records Website

Monday Records is an independent record label based in Sydney and we’ve been a part of their digital world since their inception in 2006. We’ve designed album artwork for some of their artists including Circle ...
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branding design

Formulating a Digital Strategy

Digital Strategy is a foreign concept to most people, but is becoming increasingly important for all businesses – including (and especially) the small fish. If you own a business you probably already have some form ...
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Web design and development

FSE Special Purpose Doors Website

FSE Special Purpose Doors is an Australian owned company specialising in the manufacture and design of door systems solutions for commercial, industrial and special purpose applications. With years of experience backing them up, FSE truly ...
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