Fluffy Beginnings

We enjoy that fluffy, fresh feeling that appears out of the woodwork as the new year commences.  It sort of makes you feel like doing a spot of dancing or a ‘raise the roof’ gesture with your arms if you’re into that.  Some choose to begin the year as one of those self-motivated goal setters who jog every morning, carry a diary -remaining faithful to it for the entire year and are always an hour early for everything.  Power to you.  For others, the year begins motivated by the guilt and shame of not following through on a certain unrealistic statement you vowed publicly (amidst the  festivities) to change in the new year.  Either way,  something to be thankful for as we progress into the year ahead is that your name isn’t ### Hashtag ###.  Yes this happened.  But that’s something we are more than happy to leave in 2012.


Here in the IYBI studio we decided we ought to try and bottle up this feeling (the fluffy and fresh one) and have been working to translate this into a design that reflects the delightful notions of a beginning or start.  Whilst experimenting with letters, type and form as a core design element, we discovered that the coolest results came from exploring initials for exactly what they are, a beginning.  It’s a beautiful thing.  But that’s all we are going to give you for now -a little taste for what’s to come.  All will be revealed upon our return in 2013 (aka in about a week) so keep your eyes peeled for some brand spanking new initial design, as well as several other branding families.  While you wait, take a peek at some other company branding amazingness.

Radi Safi

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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