Happy Case Study

happy music blog

Happy is a music, art, culture and music news publication that started life as Happy Music Festival, throwing shows featuring emerging local artists in Sydney’s Inner West. Originally a way to boost their online presence, the blog is now the main focus, dedicated to covering and showcasing emerging Aussie bands. It features daily updates, reviews and interviews with local artists, and currently boasts almost seventeen thousand Facebook likes and over fifteen thousand subscribers.

The Happy Team engaged us to undertake a digital strategy (including content marketing and social media management) over a 6 month period. Our main objective was to encourage active engagement within their existing community and to gain new subscribers.

happy website

69,003

TOTAL BRAND REACH

21% INCREASE

Website

A strong foundation is essential to a good online presence. To get visitors to your site, it needs to not only display all of your information, but look great and have flawless functionality. Once you have that sorted, the site needs to be optimized for Search Engine Optimization (SEO). This includes incorporating heading tags, alt tags, keywords, external links and meta data.

23,510

USERS

26% INCREASE

71,637

PAGE VIEWS

40% INCREASE

happy music blog

27,118

UNIQUE SITE VISITS

31% INCREASE

Content Marketing

An essential part of driving continuous traffic to your site is always having fresh and interesting content. As Happy is a music blog, this one was a no brainer. They publish between 20-24 articles a week including reviews, interviews, new music, new music videos and exclusives.

happy interview

24

ARTICLES PER WEEK

Social Media

Once that content is published, it needs to be activated in order to be seen. We set up profiles for Happy on a variety of social media platforms and have developed an activation plan tailored to their unique needs.

social media

Social Media Interaction

Social Stats

26,917

TOTAL SOCIAL REACH

Email Marketing

A vital part of Happy’s Digital Strategy Plan is their email marketing. They send out four beautifully designed newsletters each week, giving subscribers a direct line to what’s new on the blog. Each article is represented by an image, a clickable one liner and a ‘read more’ link.

email marketing

14,968

SUBSCRIBERS

16% INCREASE

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Radi Safi

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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Map TEL | (02) 9519 9922