Tit For Tat T-Shirt Illustrations

This particular client of ours was interested in starting up a fashion label, with a very specific style and target audience. The brand, which he was calling Tit For Tat, was going to be completely new and needed a completely distinct identity.

The name Tit For Tat was very much drawing from the culture of tattooing and beautiful tattoo artwork and pulling that style on to clothing label.

T-Shirt Illustrations

We came up with a dark, slightly sinister colour palette for Tit For Tat and used it to create some illustrations we’re pretty proud of.

Our client wanted to start off this endeavour with a range of t-shirts featuring some awesome illustrations.

He came to us with a clear direction and a variety of concepts. What he needed us for was to come up with a great style and beautiful illustrations to match the kind of look that he was going for. We might describe it as grungy with a little bit of metal and motorbikes thrown in.

T-Shirt Illustrations
We came up with a dark, slightly sinister colour palette, and used it to create some illustrations we’re pretty proud of. The black and white monochrome artworks, of which skeletons and skulls are a major feature, are highlighted by a deep kind of ominous red.

We used an old timey blackletter font to bring in some added atmosphere to the illustrations. The clean lines and vector style that we chose is not only perfect for t-shirt design and the screen printing process, it also brings out the stark black and white shapes that make up the illustrated works.

T-Shirt Illustrations
This project was definitely proof that creating a brand that is honest and doesn’t try to please everyone is a brand that will be loved by the ones who count.

What we ended up with was twenty one striking illustrations to kick off this great line of t-shirts, and we couldn’t be more pleased with the results.

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Radi Safi

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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