A Font Is Born

We recently gave birth to a delightful new font called ‘Smoke Signals’.  The idea for the typeface was created whilst working on Atlas B Salvesen’s upcoming EP of the same name.  With its lowercase, slightly italicized, grey character sets and angular formation, this type allows us to drift into an intriguing, methodical head space.  Just between us, we don’t know what exactly this typeface will be used for just yet. It’s like becoming tremendously over-excited about purchasing new shoes and then not having an occasion in which they will make their debut.  So how will Smokey’s story unfold you ask?  This idea in itself is quite a beautiful thing.  Who knows what sort of adventure this fresh typeface will take.  The possibilities that it can bring into existence for an individual or business are endlessly exciting concepts that make us giddy -in a good way of course.  Check out some of the other typefaces and projects, like our business cards, that we have released into the the world and the opportunities they have created.

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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