A Swirly Existence

We are about to go all geometrical on you. In a good way. Can you think of an existence where lines have never been invented?  We just cast our peepers around the studio and it is safe to say lines of all shapes and angular directions make up around 99.9% of our surroundings.  If we got a magician in to swiftly wave his magic wand, mumble a few incantations like expecto patronum or wingardium leviosa (harry potter anyone?) and eliminate lines from the equation entirely, our brains begin to hurt when trying to contemplate what would remain. Thank goodness our pal the line, who is probably almost as old as dirt by now, was invented by those genius Egyptians. We find this whole concept quite fascinating and have been experimenting with line and its ability to create wispy, ephemeral movement. Lines find themselves twisting, turning and coiling their way gracefully around one another, surrounding and complimenting each other in rhythmic splendour. We are in love with these swirly patterns, and think that they somehow resemble an organic, whimsical party, bringing all the best elements together in a clever and unified balance.

Head on over to If You Build It to say hello to our Swirl Family. For a limited time grab Swirl or another of our branding families with our cool beta test packages.

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
Twitter    Google+

Leave a Reply

Map TEL | (02) 9519 9922