Are you like software? No? Well you should be. Okay hear us out. A company should be like software in so many ways. We’re currently running at DPM Version 3.01 for example. Just think about the team at Adobe and how the passion and vigor behind the R&D process drives the entire team to develop a better and more stable version of Acrobat. Yes that can sound rather cynical if you’re not careful because if you’re like us and pay for your software licensing, it’s not much fun to hear about a new version however… this analogy of your business having a version is a pretty good one. You launch at version 1.0 and as things progress you grow (and hopefully learn a thing or two). You mainly learn from mistakes (and hopefully improve). If you’re organized enough you can collect your thoughts all at once and incorporate change with say the launch of a new website or logo at which point you become version 2.0. Up to that point you were slowly working your way from 1.1 to 1.9 and so on. And don’t forget you can always launch a Beta version which means it doesn’t matter if it’s crap because everyone if forewarned. DPM has been working hard at making a clear distinction between our production and conceptual work and one of the steps we took in this area was the launch of If You Build It Beta 1.0. Seriously.
Okay it might a little over the top but if we’ve done anything at all it’s try to inspire the fact that a business is never finished and we as designers play a big part in helping you keep up to date. Insert smiley face here.