Blog

Our latest blog posts and articles that make the world a better place.

On the (Sometimes Accidental) Virality of Video Game Marketing

Since Happy Media launched their official gaming channel, Clocked, in March 2020 (read more about that here), we’ve been closely monitoring the world of video games and how they’re represented on the web. Gaming news ...
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Clocked: a New Gaming Channel for Happy Media

As Happy Media’s go-to digital agency, we’ve been holding their hand as they grew from a local music festival to an multi-channel online music blog, now boasting over two million annual page views. The latest ...
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Sustainable Business Spotlight: Tigerlily

As we’ve spoken about in previous articles, sustainability for businesses can have a plethora of meanings. This is especially true for fashion brands. The word ‘sustainability’ itself can be quite complex, is this about the ...
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Sustainable Business Spotlight: Stone & Wood

Over the last few weeks, we’ve been focusing on the importance of sustainability for both the profitability and the longevity of a business, as well as shining a spotlight on Australian businesses who are putting ...
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Sustainable Business Spotlight: The Sustainable Salon

Last week, I wrote about why sustainability is important for businesses, and how prioritising sustainability can increase the long-term profitability of a business. Over the next few weeks, I’m going to shine a spotlight on ...
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Why Sustainability is Important for Businesses

Businesses are increasingly making strategic decisions around their corporate sustainability policies. This has became more prevalent in recent years, as individuals, community organisations and governments are incresingly prioritising sustainability as an important aspect of corporate ...
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Happy 2.0 – Music Blog Digital Strategy and Web Design

As Happy Media’s go-to digital agency, we’ve been holding their hand as they grew from a local music festival turned online news source now boasting over 2 million annual page views. Ideas such the Soundcloud ...
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Optimal Property Group Website and Digital Strategy

Optimal Property Group are Australian property investment specialists who came to us looking to launch their brand and services through a new website and a full service digital strategy campaign. As leading property strategists and ...
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ux in copywriting

UX in Copywriting: Copy from an Experiential Point of View

Good copywriting is about creating an experience with only the letters in the alphabet and the space on a page. Despite their apparent simplicity, these two tools are incredibly powerful, and have been put to ...
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