Things to Consider When Building an Education Website

Building a website for a specific industry sector requires careful consideration and creative insight into the demands and conditions that are inherent to that particular industry. This might seem simple enough, but it’s a notion ...
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Writing Engaging Content and it’s Role in Content Marketing

Engaging writing is the lifeblood of content marketing. Without it the content falls flat, drained of its driving force; and without good content your message may just lose the wind in its sails or worse ...
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Content is Still King | 18 Types of Content Marketing That Work

Content is King was a term originally coined by Bill Gates in a 1996 essay. Since then, it’s a buzzword that has been (and still is) relentlessly thrown around by marketing blogs, and digital marketers. ...
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Happy Magazine Design and Online Store Launch

Over the past 5 years Happy has evolved from a pop up music festival to one of Australia’s leading emerging music and media blogs, with a loyal readership that’s constantly growing and over 2 million ...
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website audit

What is a Digital Audit and the role it plays in Digital Strategy

A Digital Audit is the collection and analysis of data concerning your website’s performance. It can help you identify what you’re doing well (and not so well), enabling you to improve your site’s performance both ...
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best new fonts

Panthony Typeface, A Custom Font

As a studio we feel pretty strongly about the importance of internal projects. They help us hone our skills and stay inspired by following creative tangents that occurs to us, usually as the result of ...
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Shopping Cart

Online Store Conversion Rate: An Introduction

Conversion rate is one of the key performance indicators (KPIs) in measuring how a business performs and informing actions for improvement. It is the percentage of the people who take the desired action. Technically conversion ...
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art gallery digital

5 Reasons Why Art Galleries Should Expand Their Digital Strategy

Compared to other industries, the art market has been slow to take up digital. However, there are some art galleries and related businesses that have successfully made the leap. Websites that promote art galleries can ...
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What is Content Discovery and Content Curation?

Content is the lifeblood of the internet. It is everything you see online – an innumerable amount of articles, social media posts, images, audio, video and other media that feature on websites. It is the ...
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pay per click sydney

What is PPC Advertising? And How to Use it Effectively

Pay per click (PPC) advertising (also known as cost per click advertising) is an online advertising model that uses ads in search engine results to drive clicks through to your website. You are only charged ...
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