After first approaching IYBI for their confectionery branding, the next stage for Charrúa was a website that helped present their labour of love to the world. They were happy with the results we achieved for the branding project so it was only natural that they would ask us to build on this and design their website.
Charrua’s confectionery website elegantly presents their delicious product in an appealing format, while also revealing the human story behind this family run business
They needed a confectionery website design that would showcase their fresh, modern approach to this traditional Uruguayan cookie. It needed to serve as a resource for information on their products, retail, wholesale, and catering services – whilst also highlighting the human story behind the brand.
Maria and Arthur are a Uruguayan-Australian brother and sister duo living in Sydney. They grew up sharing precious times with friends and family over Alfajores, and wanted others to be able to experience the same joy (and deliciousness), so they started Charrúa. Arthur is a chef, and Maria has a finance and marketing background so they make the perfect team.
With such a visually appealing product, it seemed obvious to create an image focused site that was able to successfully exhibit the delicious confectionery and the family run, home made aesthetic. The combination of beautiful food photography and consistent application of their vibrant, modern branding helped to produce a site that is practical and functional, while also capturing the essence of this family run business.
The colour palette references the deep rich brown of the core product, and subtly uses the blue and yellow from the brand to bring the site together. It was important to not to overuse the bright blue and yellow and risk creating something garish that detracted from the stunning food photography, but still ensuring all the necessary information was clear and accessible. We reinforced all this with refined use of the Charrua logo and illustrative brand elements such as the Charrua bird.
Charrua’s website elegantly presents their delicious product in an appealing format, and clearly presents all the necessary information that a visitor might require. The site is an extremely important tool for the growth of the business and we think that visitors to the site will be struggling not drool on their keyboards as they find out how to get their next fix of Alfajores. It also received an honorable mention on the best web design awards site Awwwards.http://charrua.com.au/ Similar Projects Hire Us