Clocked: Happy Media’s gaming channel, one year on

In March 2020 Happy Media launched Clocked, an official gaming channel to compliment the network’s existing pro audio, news, music, and pop culture output. If You Build It has remained a partner of Clocked from a branding and digital strategy capacity, and is pleased to report today on the channel’s ongoing success.

From a practical zero starting point, Clocked has grown to represent 30-40% of Happy Media’s monthly traffic.

In just over a year, Clocked has grown from a new channel into a significant traffic source for Happy Media.

Backed up by an existing knowledge of the gaming industry, an eye for the best new games, and a strong history in digital strategy, Clocked has managed to grow into one of Australia’s larger gaming publishers.

A knowledge of gaming technology, often backed up by Happy Media’s tech writers from Enmore Audio, have also been a large factor in Clocked’s success. Lists such as the best controller for PC, free VR games, the best webcam for streaming, and gaming headset are among the channels newer successful search terms.

Additionally, Clocked have established themselves as an information source for upcoming (or rumoured to be upcoming) games such as Fable 4, Gran Turismo 7, Bloodborne 2, Horizon Forbidden West, God of War 5, Far Cry 6, and many others.

Follow Clocked by following the social below:

And while you’re here, enjoy some more recent content from Clocked:

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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