Common sense is a wonderful thing, it’s the ability to discern what is intelligent and what is stupid. We all claim to have it but why is it that so many of us choose to cut corners when things get too hard? Think about this you have to be somewhere on the 34th floor of a building, do you take the stairs or the elevator? The choice is obvious. Why? Because it’s the easiest option. It’s hard to say whether our constant favour of choosing this road is human nature, or an attribute that has been instilled by society but we ALL do it, when things get too hard it’s just easier to sweep them under the rug. That being said there are things in life that deserve 100%. Creating a website or developing a brand falls into that category and cutting corners here can cause things to go from bad to worse.
Good design generally is (and should be) quite expensive and the people who see good design as an investment are the ones who are going to build a memorable brand. People who don’t see this are always going to argue cost but an important thing to remember is cutting corners can reflect badly on business image. An excellent example of this is the website 99 Designs. Here a business can browse ‘off the shelf’ logos that can be personalised in 24 hours! This cookie cutter method is only going to produce design that lacks intent and has no real link to your brand, people can pick up on this and who’s to say that the logo you’ve chosen will work everywhere you want it to.
If you are planning on building a brand for the long term you will not regret taking some time early on when deciding on a design method. Choose a company that is transparent with their process. Get to know the team and talk about your goals, the value of developing a relationship is immeasurable. For example if you employ a good design agency now for a logo, they can also give you so much more in the future as they will endeavour to learn and understand your business. This means that your brand strategy will grow as you grow and who can’t see the sense in that?
Never underestimate the value of a good old face to face conversation! Easy options such as 99 Designs communicates only online or over the phone which not only takes time (usually a lot longer that you initially thought) it also allows for so much to be lost in translation. Many people don’t realise that their body language reveals so much, particularly when talking about preferences. Working with a local design agency means that you can continually meet throughout the creative process and your initial idea will usually develop into so much more than you imagined.
People who are looking to reduce costs often cut corners and turn to companies that offer ‘affordable options’ but cheap is all too often a disguise for compromise, especially on the web. The results are almost always poor quality and end up costing you far more than you save. 3/4 people who come to us who have developed a website before say they have had a bad experience. Numerous reasons could have let to these experiences but taking the time to plan, learn and enquire before you begin will arm you with vital knowledge and help you avoid a disaster. Over the last week here at IYBI we have been developing an infographic that outlines the 7 most common pitfalls of first time websites. Its aim is to save you stress, time and money in the long run. Perseverance is key, if good results are your goal don’t be tempted to sweep under the rug!