Dianne Tanzer – Postcards

For this promotion campaign for the Dianne Tanzer gallery, we wanted to create a cohesive system within which each artist could sit, whilst showing off their uniques style as an artist. We gave each of the artists a full spread of their artwork on the front of the postcard, using the back for all the important and necessary show details. We used a spot gloss UV coating on the artists names on the front of the card, linking them and their shows as being of one as the same gallery. If you’ve ever seen a spot gloss UV effect in life, you’ll know it gives that little extra oomph to a print job.

The Dianne Tanzer gallery is located in Fitzroy, Victoria, and is named after Co-Director Dianne Tanzer. Dianne Tanzer established her Melbourne gallery 20 years ago, and has since given many artists a platform to show their work and connect with their audience. The gallery focuses on representing contemporary artists. The name Dianne Tanzer Gallery + Projects reveals a very special concern of this particular gallery; to take artists out of the conventionally established gallery space, and show their work in the spaces that best suit them. The two artists that are shown in the below photographs, are both represented by the Dianne Tanzer gallery and have unique varying practices.

Juan Ford explores in his work the point where traditional, true-to-life  painting techniques might be overtaken by the inherent realism of photography. His paintings push the boundaries of where these two art forms intersect, and his cause is to further the possibilities of realism in traditional paintings. He’s doing a pretty great job. We can hardly tell the paintings from real life. Just like a couple of movies in 3D that we’ve seen recently. His realistic artwork has led to Art prize winnings and many portrait commissions of older people wearing authoritative capes, a genre in itself it seems.

Neil Haddon is also a painter, but his work is a world away from Juan Ford’s images. Haddon uses the unusual combination of high gloss enamel paint on aluminium to get an effect that’s kind of similar to a digital vector gradient. His work is full of shapes, textures and human silhouettes. Rarely will you spot a face amongst them. Neil Haddon won the $30,000 Glover Prize 2008 with a painting that was a visual representation of the eye effect that happens when you walk from a dark room into light one. Definitely an interesting piece of subject matter.

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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