Setting up a medical practice is a stressful and complicated undertaking. There’s so much to think about from location, staff, software, fee structuring, policies and legal requirements – and that hasn’t even touched on the branding and digital side of things.
Jane Kenny Consulting specialises in this very process – setting up and streamlining medical practices giving doctors the peace of mind to get on with the job. Her experience, resources and contacts can firmly guide new and existing practices into seamless administrative systems.
Jane Kenny Consulting’s website design was specifically tailored to detail Jane’s services, with the desired conversion being contact
When she launched the consultancy last year, Jane came to us for help with brand naming and logo design, and a landing page style website. Jane is directly involved every single project that comes through her doors, a personal value-add that we wanted to highlight through her branding.
We collaborated with Jane on names with the result being simple and straightforward: Jane Kenny Consulting. The signature style logo emphasises Jane’s personal touch and the idea that Jane’s direct experience and knowledge, and the service she offers are hand in hand.
With word of mouth being the key converter, Jane knew that the most important thing was to display recommendations from other health care professionals – her biggest asset in winning new business. A testimonial slider was an elegant solution and adds simple movement to the site.
The corporate web site design features accordion tabs to simplify content and highlight key information areas: New Practice, Existing Practice, Get In Touch. As many of Jane’s clients are referred through word of mouth amongst the medical industry, the site offers a simple summary of the services and way to get in touch via a contact form, phone or email.
By using these simple devices, the site appears simple but still houses an large amount of content. Medical professionals looking to set up a new business or streamline an existing one have all the information they could need at their fingertips, including (most importantly) Jane’s contact information.
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