A big part of what we’ve found ourselves doing lately both for ourselves and our clients in addition to their logo development and other design needs is online visibility campaigns or SEO. It has been a buzz acronym for ages and while this is not an article explaining what SEO is, (for those who don’t know please Google the term) we do plan on getting stuck into our take on it at some point soon. For now however we’ve like to discuss some funny but serious flaws that were revealed in the system we have been employing in our visibility campaigns for ourselves. Think of a service you might need like a designer, or a plumber or hairdresser. When you’re the consumer it’s both natural and instinctive to just jump on the internet and search. When you run that business and you’re thinking about online marketing and need to choose key terms to focus on, for some reason your brain warps slightly and just for a moment you use the wrong point of view. If this isn’t corrected it can be an expensive mistake. For example graphic designers is a far better term to focus on from a consumer’s point of view than just graphic design. Yet graphic design has become a far more competitive term because people continue to make that error. Plumber is a far more appropriate term to use than plumbing and so on. Even keyword search tools won’t help reveal the truth on this matter but you have to put your self in the position of the consumer. It’s a tricky topic and we’re sure not everyone will agree with us but after a little bit of research we’re certain that we are on to something. More and more searches each month are done by competitors and web masters and SEO guys as opposed to consumers. This twists and warps the results no end. Furthermore, a term like graphic design which is extremely competitive, shows 110,000 monthly searches in Australia alone and we believe a great big chunk of which are students and prospective employees. With dozens of colleges combining thousands of students researching both projects and employment, you can imagine! So it’s not just web masters and SEO dudes messing up the stats. The point? More creative and intuitive key terms is the future to successful SEO.
Logo Developers + Visibility + SEO
IYBI more than delivered across every aspect of the creation of our brand, from logo to the most beautiful product packaging and a gorgeous website that is also functional, IYBI do what many companies don’t do these days...they deliver on their promise.
Matt Williams, CEO
Being experts in a field far from design and marketing, we placed all our faith in the IYBI team and were not disappointed. Our website is by far the nicest, most succinct, easy to read and well presented website amongst many local businesses in the area. The team created a site that we absolutely love!
Dr Venkatesh Bhardwaj
Always on time and always delivering brilliant ideas. At IYBI the processes are thorough and the result is outstanding. Their ability to create what you want, but struggle to articulate is what makes them the best at what they do.
Lisa Williams, CEO
Professional Beauty Solutions
IYBI are quick to understand a branding brief and interpret it with creativity, market knowledge and professionalism. They are always pleasant and easy to work with, and I find their efficiency makes projects run smoothly. Their understanding of how to connect with an arts market through clever design is key to our working relationship.
Willoughby City Council