Millie Hall Look Book

Millie Hall is a Sydney based creative who specialises in fashion design and illustration. She often combines the two, resulting in some pretty excellent patterns. Millie’s style is original, quirky and often surprising. She has a very distinct vibe and isn’t afraid to be controversial at times.

Millie came to us to design a look book to promote her new swimsuit line, Shark Punch. The collection is edgy and original, and was photographed beautifully by Jack Dunbar. The design of the look book had to be strong but subtle so that the focus is firmly on the garments, while also being a continuation of the feel and styling of Shark Punch.

swim wear look book

We designed the look book for Millie Halls swimwear collection Shark Punch with a strong focus on the imagery, complimenting her quirky and original style

The look book is to be given to potential local stockists and stylists to make them aware of Shark Punch. If one of them likes the collection it could gain some traction in the market, hopefully ending up in magazines and local boutique fashion stores.

With the campaign images so strong, we designed the look book to show them off to their full potential. A combination of full bleed and bordered pages creates interest and aids the almost vintage feel of the pieces.

fashion look book
To further set Millie apart from other small designers, we created the booklet at A6 size. It makes you pay attention to it because it’s a novelty, it’s different and it conveniently fits in most pockets.

The addition of some carefully considered typography resulted in a striking and memorable design, not to mention one thrilled client. We think that the Millie Hall look book can be labelled a complete success.

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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