A thorough digital strategy campaign will holistically address every stage of the conversion pipeline by identifying core customer groups and relevant channels, while firmly establishing and maintaining your brand as an authority in the industry
Ensure brand is in top organic search results using onsite & offsite SEO, and relevant content & landing page creation.
Ensure brand is in top paid search results with insight-driven PPC strategy & relevant landing page creation.
Create wide range of custom landing pages and relevant content appropriate to customer searches.
Using exit pop-ups when customer tries to leave site, opportunity for trip wire offers.
Use of geo-specific targeted re-marketing to keep the brand at the forefront after site visit.
Use of testimonials, social activity, content and online PR techniques to stay engaged & visible across all channels.
When a potential customer has the luxury to shop around, read content, ask peers & compare multiple sources, we can ensure your brand is there every step of the way.
Stage 1 should always be an on-site & off-site digital audit to assess the brand’s current digital assets, digital footprint, marketplace & competitors.
A thorough and intelligent digital audit is essential to understanding the digital marketplace and developing the most effective digital strategy for rapidly growing the campaign.
Identify opportunities with thorough data-driven insights & craft uniquely tailored digital marketing campaigns.
We choose and manage the most effective combination of digital marketing methods to achieve each campaign’s goal in the most efficient way possible.
Great content will develop brand authority & generate loyalty whilst consistently improving your brand’s organic search engine rankings.
We make sure that great content is always coupled with great SEO & online PR to ensure more and more conversations about your product or service involve your brand.
Powerful imagery speaks volumes & when combined with compelling copy, this forms the backbone of a brand’s personality online.
We source world class imagery and can even arrange unique photoshoots to produce an image library that clearly & consistently represents the brand ethos.
A great SEO campaign will create quality organic traffic with increased authority, tailored content & link building.
With a combination of keyword research, technical SEO, custom landing pages, and creating unique content that begs to be shared, we’ll leave search engines in no doubt that your website is an authoritative source.
As more and more purchasing decisions are made on social media, it’s imperative to have a strong, consistent social presence across relevant channels.
With social media, it’s important to know who your audience is and what platforms they use. Social media presence is as much part of the brand identity as the logo, so we consider every engagement carefully.
When used strategically, email marketing is a targeted, shareable, credible, measurable, and cost-effective tool.
When filled with engaging content and creative visuals, regular email newsletters can be one of the best ways to help maintain long term relationships with customers whilst consistently building value.
Display marketing & re-marketing campaigns can consistently deliver brand’s imagery & messaging across relevant channels.
When combined with engaging and creative visuals, behavioral targeting, contextual targeting & re-marketing are all extremely powerful ways to make a lasting impression & ultimately convert.
Develop a powerful & effective geo-targeted PPC campaign using appropriate search engine & social media ads.
The combination of ongoing keyword research, with expertly written copy & uniquely tailored landing pages is what makes a PPC campaign stand out from the crowd.
If You Build It is Creative Digital Agency based in Sydney. We design and develop brands and web sites that are functional, beautiful and engage your target audience
