Our Capability Deck

A thorough digital strategy campaign will holistically address every stage of the conversion pipeline by identifying core customer groups and relevant channels, while firmly establishing and maintaining your brand as an authority in the industry

The Conversion Pipeline

SEO

Ensure brand is in top organic search results using onsite & offsite SEO, and relevant content & landing page creation.

PPC

Ensure brand is in top paid search results with insight-driven PPC strategy & relevant landing page creation.

Landing Pages

Create wide range of custom landing pages and relevant content appropriate to customer searches.

Trip Wires

Using exit pop-ups when customer tries to leave site, opportunity for trip wire offers.

Display Ads & Re-Marketing

Use of geo-specific targeted re-marketing to keep the brand at the forefront after site visit.

Social Media & Online PR

Use of testimonials, social activity, content and online PR techniques to stay engaged & visible across all channels.

When a potential customer has the luxury to shop around, read content, ask peers & compare multiple sources, we can ensure your brand is there every step of the way.

1. The Audit

Stage 1 should always be an on-site & off-site digital audit to assess the brand’s current digital assets, digital footprint, marketplace & competitors.

The initial audit serves as solid and insightful foundation for the digital strategy, but things change fast.  We take an extremely nimble approach, with regular reporting and iterations, and bi-annual audits to ensure the site and the campaign is always on the right track.

A thorough and intelligent digital audit is essential to understanding the digital marketplace and developing the most effective digital strategy for rapidly growing the campaign.

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2. The Strategy

Identify opportunities with thorough data-driven insights & craft uniquely tailored digital marketing campaigns.

Depending on the campaign objectives, different marketing channels can be more effective (SEO, PPC, social media, remarketing etc). Through data-based insights, we ensure the most appropriate techniques and channels are used to connect with the target audience.

We choose and manage the most effective combination of digital marketing methods to achieve each campaign’s goal in the most efficient way possible.

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3. Content

Great content will develop brand authority & generate loyalty whilst consistently improving your brand’s organic search engine rankings.

By consistently delivering valuable content to your audience, you will be rewarded with custom and loyalty. The approach should be informed and intelligent, and involve creating (or curating) and disseminating rich, relevant content in order to attract, maintain & grow a specifically defined audience, achieve campaign goals, and ultimately turn this engagement into conversions.

We make sure that great content is always coupled with great SEO & online PR to ensure more and more conversations about your product or service involve your brand.

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4. Custom Imagery

Powerful imagery speaks volumes & when combined with compelling copy, this forms the backbone of a brand’s personality online.

It’s important to understand how your messaging will be displayed visually, and ensure the design and display appropriately amplifies the brand message.

We source world class imagery and can even arrange unique photoshoots to produce an image library that clearly & consistently represents the brand ethos.

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5. SEO

A great SEO campaign will create quality organic traffic with increased authority, tailored content & link building.

ON SITE OPTIMISATION
Search engines are constantly monitoring your website for key user experience cues. Your website, marketing, products, and services need to support a strong user experience, and we make sure that your strengths translate into a language that search engines can fully understand, increasing the authority of the sites.
OFF SITE OPTIMISATION
Building genuine links back to the site is paramount when it comes to SEO, and the way to do this is through producing great content and getting it linked to and talked about across the web.
AUTHORITY
Authority is key to search engine rankings, so along with technical SEO practices, we create valuable authoritative content that answers genuine search queries.

With a combination of keyword research, technical SEO, custom landing pages, and creating unique content that begs to be shared, we’ll leave search engines in no doubt that your website is an authoritative source.

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6. Social Media & PR

As more and more purchasing decisions are made on social media, it’s imperative to have a strong, consistent social presence across relevant channels.

– Creation of relevant social media channels and appropriate artwork creation.
– Full social media management, ensuring consistent tone of voice and rapid, relevant responses.
– Targeted publication of all content created across social media.

With social media, it’s important to know who your audience is and what platforms they use. Social media presence is as much part of the brand identity as the logo, so we consider every engagement carefully.

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7. Email Newsletters (EDM)

When used strategically, email marketing is a targeted, shareable, credible, measurable, and cost-effective tool.

Statistics show that email marketing is still one of the most effective forms of digital marketing, however careless email marketing can damage your brand image. We ensure all communications are carefully crafted and objective-driven, always keeping the brand in mind.

When filled with engaging content and creative visuals, regular email newsletters can be one of the best ways to help maintain long term relationships with customers whilst consistently building value.

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8. Display Ads

Display marketing & re-marketing campaigns can consistently deliver brand’s imagery & messaging across relevant channels.

The use of behavioural targeting and contextual targeting is used to gain brand awareness at the start of the pipeline. In the middle, focus will be on engaging and educating prospects. At the bottom of the pipeline, re-targeting can be used to focus on people who have previously visited your site.

When combined with engaging and creative visuals, behavioral targeting, contextual targeting & re-marketing are all extremely powerful ways to make a lasting impression & ultimately convert.

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9. Pay Per Click (PPC)

Develop a powerful & effective geo-targeted PPC campaign using appropriate search engine & social media ads.

KEYWORD RESEARCH
Intense, thorough and ongoing keyword research is the essential foundation on which the world’s most successful PPC campaigns are built. Consistently seeking out new opportunities (long-tail keywords), as well as optimising for the obvious (short-tail).
TAILORED LANDING PAGES
It’s imperative that landing pages are tailored to search terms & optimised for conversion. Regular evaluation & A/B testing ensures this.
COMPELLING COPY
Expertly written & compelling copy is at the heart of any great PPC campaign.

The combination of ongoing keyword research, with expertly written copy & uniquely tailored landing pages is what makes a PPC campaign stand out from the crowd.

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