The most recognizable name in quality flowers in Sydney and possibly Australia is Pearsons Florist. Established over 40 years ago they are still a family run business who are known for their great stores, reliable delivery service and stunning arrangements. These guys love what they do and they are as committed as they come! We’re proud to announce that we’ll be working with Pearsons on their 2012 calendar and support collateral. We’ll also be helping the brand take their identity to the next level through a solid evolution of the existing company identity. As part of the process we’ll be documenting the creative progress of the calendar from staff meetings through to think tanks and sketches. Stay tuned.


by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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