Playschool – A6 Postcards

Okay who doesn’t love Playschool? Our childhoods would not have been complete without Jemima, Humpty, the Rocket Clock, Big Ted, Little Ted, and the rest of the Ted family. We can still sing along to the theme song. “There’s a bear in there, and a chair as well. There are people with games…” People with games? People with games are undoubtedly the best kind of people. We all have our favourite presenter. One of our designers loved George and Benita. There’s an episode they did together that she almost couldn’t watch as a child in which George accidentally bangs his thumb with a rubber play hammer. There was so much pain. Even Ruth Cracknell has had a go.

The new Playschool looks a little different, and sounds a little different; a fact which may disturb some of its aging fans of old. But Playschool is the second oldest running children show in the world, and like for all things, change will happen. The show is still brilliant, and remains one of the major players in the afternoons of Australian children. It features a great cast of very current Australian television people like Georgie Parker and Rhys Muldoon, as well as a very familiar family of toys.

These people and toys take pride of place on the postcards If You Build It has just created to celebrate the launch of ABC’s new channel for kids; ABC3. We wanted to celebrate the people and characters that Australian children wake up to each morning and get to know and love so well. These faces, and all those who have come before (we can’t forget Benita and George), have made Playschool the loveable and entertaining classic Australian kids show that it is today.

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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