Productive Measures

We enjoy beginning our days in the studio with a toasty fire, hot chai and humming along to FBi’s or Triple J’s latest track list.  Throughout the day it’s a familiar comfort to have fresh beats rolling out in the background as music tends to appeal to our mood and emotions, then have an influence on our creative thinking and curiosity.  From Frank Sinatra to Frank Ocean – our fave tunes have an ability to lower our perceptions of tension or stress and produce a clear, happy mental landscape.  Who would have thought that a simple melody could create all this crazy good productivity stuff? Just something to think about.  Now what are you waiting for – crank those tunes.

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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