QR Codes!

We’ve just produced a teaser for local band Circle’s new album, which features a QR code.  It was designed specifically to literally puzzle, intrigue and to get folks thinking as to the meaning behind this mysterious code.  But wait.. this is no ordinary barcode, the idea of QR, or Quick Response codes are basically barcodes which store ginormous amounts of information, making the concept of sharing really entertaining.  They have been popping up all over the place for the past couple of years, (dipping in and out of fashion we should add) with the help of our trusty smart phones.
qr code on postcard
It allows one to simply scan the barcode and be presented with a myriad of websites, links, downloads and opens up a connection between people and a world of digital content at a VERY satisfying, speedy turnaround. So if you’re ever around Newtown, you might just spy our teaser. Pick one up and start exploring or ask us how If You Build It.

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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