The brief was to create an immediately recognisable yet familiar visual that could be reused as an intro to all Happy’s new video content.
As video content becomes a more and more essential part of any business’s content strategy (just look at some of the most popular songs on Youtube), we’re increasingly involved in the production of video, animation, and motion graphics projects for our clients. When Happy came to us with a brief to design their opening tiles, we couldn’t wait to get stuck in.
The brief was to create an immediately recognisable yet familiar visual that could be reused as an intro to all Happy’s new video content. We also worked with the Happy and Enmore team to produce the full 8 second audio-visual introduction.
We decided on the humble test screen as the basis for the visual. The test screen occupies a seat of warm nostalgia for many people, when in the not-so-distant days of analogue television, early risers and night owls would often be greeted with the familiar monotone reminder that they were awake in the anti-social hours outside of scheduled programming.
The test screen would evoke the feeling of ‘television’ in the traditional sense, whilst also being designed to give a cheeky wink to Happy’s branding and the digital age. Geometric shapes from the happy logo were used as parts of the building blocks of the test screen, with the standard text was also edited to make a visual that was a familiar piece of nostalgia, whilst also being well and truly a unique part of the Happy brand.
Once the static visual was finalised, we worked with rest of the team to create a fully formed video intro – introducing the analogue reception / VCR effect with the jingle and voice over recording.
Take a look at the finished video below – Melbourne alt-rockers DARTS doing a fantastic Stone Roses cover.View Video Hire Us