With the latest cycleways opening in Sydney this June there’s never been a better time to get biking. Treadlie Magazine is bang on trend. If you’re a fellow inner west young professional or student you’re probably well aware of the biking trend that has been steadily growing since the very inception of hipsterdom.
Melbourne, always one step ahead in this respect, is building apartment blocks with bike shares, NYC has launched a bike share program across its metropolis, something that’s been well entrenched in European cities for some time. Sydney is far more hilly and far less planned then Melbourne or Canberra, but biking is a great way to keep local, neutralise your carbon footprint AND exercise all at the same time.
By bikers but for everyone, Treadlie Magazine focus their content on people, reiterating the community aspect of this eco-friendly subculture
Bikes are amazing for many reasons. They’re cheap, light, clean, carbon-neutral-ish; a sure ticket to the trendiest of subcultures.
Treadlie gave us a new dream. The magazine first came to our attention when we picked a random copy and started reading about how a few simple modifications will allow your bike to run on train tracks. This had the subsequent effect of rediscovery and re-use of America’s abandoned wild west tracks by groovy young people. Immediate thoughts of doing this to and from Canberra or Armadale sure got us thinking.
Their content centres on people, reiterating the community aspect that is Treadlie. It’s a subculture. The technical and gear-related content isn’t overwhelming. By bikers but for everyone. The reason this infectious little book (little on the sizing, not the content) is so popular is their focus on, well, everything; design trends, accessories, riding, social events, businesses, often referencing broad events with a bike culture angle.
The train article stayed with us just because it was so different. And it’s this interesting and unique take on things that has set Treadlie apart from other magazines. It sure is bike centric, but much like Eleven Velo biking is simply a framework for culture, fashion, art and design. The current issue features pieces from ‘beards and bikes’, to frame builders, to an editorial on the Afghan Women’s Cycling Team.
They’re active on Instagram, posting all things cute, clever and bike. Their site and social media can be used as a calendar for the biking community. Whether you bike for exercise, transport, adventuring, or have a pretty pink bike that will always be in “new” condition, check out their media on all platforms.
Treadlie features a Tool Kit section, which you should probably link to your RSS feed. The lovely print edition is released quarterly, and if you’re not sure where to find it jump on their site. Printed on beautiful stock, in a smaller, more compact (and we’re assuming bike-friendlier) size these magazines are a pleasure to read and collect. This magazine is great all over and well worth the investment just for their consistently stunning photography, centrefold spreads, covers and tonnes of rad regular features.