We Heart Badges

A badge can change your life forever. And we’re not just saying that. We like to think that badges are even more powerful than t-shirts and boy are we fans of politically incorrect t-shirts as a branding experiment. Only Google that term if you’re prepared to be offended. We’re always prepared to be offended… It’s part of being creative. So when the Monday Records crew came to us with the Happy campaign we insisted that we include a button component and there’s nothing more powerful than marketing without obvious intent. Here’s a badge and we want you to have it for free. It says Happy because you’re a happy SOB and you want the world to know. Go forth happy youngling and be free. Oh and while you’re at it tell everyone where you got the badge so they come back for more with their friends. Works better than Amway. Did anyone every have a relative in Amway? You can tell a company is famous if their name doesn’t come up as a typo in Word. There are some real insane conspiracy theories out there about spell check. Some go hand in hand with politically incorrect t-shirts but not many.

Words, images, photos, logos and graphic design are all Copyright © DPM Creative Group 2010.

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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