We make suits look cool

Marketing when you run a business is incredibly important in this fickle digital age we find ourselves in. We have to do it just as regularly and just as aggressively as the next person. We’ve all heard about the three-second-rule. Something like a fish’s memory maybe? Fish aside, we would hazard to say that marketing is more important than the quality of your product. Now don’t get us wrong, we’re big on quality and sometimes that’s even to a fault but when you think about how much money is spent on selling toilet paper or toothpaste you kind of start to understand where we’re coming from. Perception is nine tenth of the law. So, with this simple philosophy in mind, we developed a nifty little campaign that we sent to a few local suits.

It’s funny right? And you know, apart from the one guy who wants to now sue us, it was really well received! We try our best to do at least one of these e-zines a month and we try our best to target them to specific  industries. It’s hard work and it takes a lot of time but it’s worth it. Phew, time for a tea break…

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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