When things are slow… get a facelift!

dpm creative group

Being busy when you run a small business shifts and moves in cycles.  Busy day, slow day, busy week, slow week. When it becomes busy month, slow month that can really start to mess with you. A slow year sends a lot of people under and we’ve just seen one hell of a cycle with the GFC. Now we’re by no means financial advisers  but we are in the business of marketing and we’ve noticed a whole heap of things that people start doing wrong when things slow down. Think back to when you first started your business. That fire in the belly and how you would stop at nothing, absolutely nothing to get the job at hand done. The funny thing is, you’re a heap smarter now than you were back then so how come things slow down? Well, for one thing most of us suffer from vampire syndrome. Do you know the only thing that can kill a vampire outside the usual clichés? Well, if you study the matter you’ll realise that time also eventually kills vampires. They’re immortal and yet time can kill them. Why? They come to a point where they’re world view, their mind is far out of whack with the ‘modern’ world they find themselves in; they are no longer able to be a part of it.*

When you started, you were at the top of your game. But enough fluff. What we’re getting at is you need to do two things: remember the energy that propelled you to begin with and stay in touch with the times. For example at DPM Creative Group we believe that the Blog is the new Business Card. If you don’t have a blog now it’s akin to not having a business card 10 years ago. In 10 years it’ll be something else and we’ll be right there at the forefront licking our chops with excitement.

Your logo was probably pretty cool 10 years ago as well. You know, the one you designed in Word and got the guys at Snap to ‘tidy-up’. Being at the top of your game means staying focused and staying excited about what you do. Sometimes that means getting outside help. Bottom line? We can help. We do blogs and we most certainly do logo face lifts.

Being slow sucks, but being busy also has its down sides. It makes you lazy to the changing times around you. Sadly, that will eventually catch up with you.

*Of course vampires aren’t real and depending on who’s take you study this handy fact may or may not be true.

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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