White Attic is a future online living and homewares store. They offer beautifully crafted pieces which embody elegance and simplicity, and are the perfect addition to any home.
They came to us for a refresh of their existing logo to match their heightened style level and make a real splash in the digital realm.
Online home wares retailer White Attic came to us for a brand refresh to better portray their elegant and understated style across all possible mediums
The logo design needed to be elegant, refined and classic. It had to both make an impact and be understated, communicating White Attic’s good taste to potential customers.
Their existing logo had been effective, but they wanted something a little more polished and thought out. Nothing displays professionalism like a beautifully designed brand, and that is exactly what White Attic wanted; a stand out logo, colour scheme and collateral package.
To do justice to White Attic’s style and products, we created a custom serif font to be at the forefront of their brand. Because they have so many different collateral mediums, we developed a logo suite so that there are several logo options – a perfect choice for every application, be that online, on a reciept, swing tag or business card.
The result is a timeless, classic brand which conveys White Attic’s taste and aesthetic to potential consumers.
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