IYBI’s Naming Your Brand Infographic is a no brainer self-help guide to help you name your brand as carefully as your first born child.
Would you name your brand as carefully as your first born child? We believe that you should and have developed a no brainer self-help guide; our naming your company infographic. Sometimes it’s the first thing someone thinks of when starting a new business idea, but more often than not it’s left to the last minute as seemingly more important and exciting things are worked out.
The choice is then made based on convenience rather than consideration. IYBI would like to challenge you to consider this very important step in your business’s evolution a little more.
LAUNCHING YOUR PROJECT
When you’re about to launch a new brand, business or product the logistics and myriad of steps can sometimes be blinding to some of the more obvious challenges. You’ve probably had the idea swimming around your head for a while; you know what you’re doing with this, it’s your passion, your baby, and you know that people are going to be thrilled when they come across your new ‘thing’. But what’s in a name? Will it effect success?
Will you be lucky as some brands or will you need to work on the name? And after all that effort what if you just don’t know what to call it!
YOUR FIRST CHOICE
Between experience, market placement and an understanding of the importance of a name, we’ll help you navigate this often murky step. Because the first thing people will see is your name, and that name (coupled with a great branding), needs to convey as much as possible about what you do, how you want to be perceived by your target audience and done nicely in as few words as possible. The same goes with event naming – you want the audience to understand exactly what the event is just by reading it’s name.
A good name needs to be timeless. While it’s true that your company name isn’t the be all and end all of your business’ success, a good name can definitely ramp up your brands perceived value, especially when you’re a start-up.
TALK TO THE PROS
We’ve had experience naming brands, products and businesses; it’s one of the services that we offer. So we’ve definitely given a lot of thoughts to the subject.
Sometimes engaging a studio is not within budget so we put together this infographic to give you a few tips on where to start. A simple way to consider naming your product or company is pulling together the words and feelings that you want to be associated with your brand, and putting them together in a neat little package that tells the world what you do. Naming your product can be done in the same way; try combining descriptive and emotive words in different combinations and see how they sound together.
There’s a few different ways to get there; you can use your own name or even engage in some word mapping or wordplay. It’s not nearly so hard when you break it down, and that’s exactly what we’ve done for you below.
THE CHOICE IS YOURS
In spite of all the questions and challenges you face as a business manager, feeling good about your choices ranks very highly in our experience.
Its almost impossible to guess how many choices in business are made on bad advice but what we can be sure of is that if you meet an agency that believes in infinite solutions for any creative challenge and works on marrying those solutions with your taste then you’re on the right track and your company naming should be a smooth and exciting exercise.
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