About IYBI

Welcome to If You Build It. We are a creative digital agency who plan, build and activate brands and websites that are functional, beautiful and engage your target audience. We work as a well balanced¬† delivering the promise of engaging and thought provoking design solutions on time and on budget and we’ve been doing this since 2001. We’re very proud to say that most of our clients are start-ups and SMEs however here are names you may be familiar with:

LaTrobe-01events nswManly Councilwarner musicSave The Childrendoughboy

Our Core Team

If You Build It is a creative agency who plan, build and activate brands and websites that are functional, beautiful and engage your target audience. Without the fuss and bother of account managers, we work as a well balanced and fine tuned team directly with our clients delivering the promise of engaging and thought provoking design solutions on time and on budget.

Radi Safi

Radi Safi

Founder & CEO

Radi Safi is the owner and Creative Director at IYBI. He started If You Build It 1999 and has been actively involved in the growth and development of the digital world ever since. He is directly involved in all major projects the studio undertakes and is always available for a chat.

Beth Stewart

Beth Stewart

Design & Project Management

Beth is a senior designer and account manager at IYBI. She runs the studio WIP meetings and has a handle on all studio projects. She is also directly responsible for all studio proposals and client facing work.

Madeline Reader

Madeline Reader

Design & Development

Maddy is our senior developer and WordPress wiz. She's been building web sites since before WordPress was a thing.

Emma Frizzell

Emma Frizzell

Design & Social Media

Emma is one of our core staff graphic designers and also manages all the front end social media work we undertake. She manages the IYBI blog and all social media and strategy reports. We have no idea how she fits it all in!

Tammy Moir

Tammy Moir

Accounts

Tammy is IYBI's accounts payable / receivable and HR contact. She is available by email throughout the week and on the phone in the studio on Mondays (02) 9519 9922. She's lovely but if you don't pay your bill she will hunt you down.