About IYBI

Welcome to If You Build It. We are a creative digital agency who plan, build and activate brands and websites that are functional, beautiful and engage your target audience. We work as a well balanced team delivering the promise of engaging and thought provoking digital solutions on time and within budget and we’ve been doing this since 2001.

Why Choose IYBI?

  • We guarantee results. Too many agencies jump straight into the design process missing the point of a strong foundation. Equal parts research and creativity means ensuring a world class result that will resonate with your audience and stand the test of time.
  • We love our clients. We believe in partnerships that go above and beyond the outdated client / supplier model. This means commitment and accountability when we work with you so we hope you’re comfortable with being surprised!
  • We’re an international Aussie agency. IYBI has worked with clients in the US, UK, Europe, New Zealand and The Middle East. Our broad regional experience brings a unique international perspective to all our work. 90% of our projects continue to originate from Australia.
  • We know your business. We started life in 2001 as a design agency obsessing over web sites and business cards. That obsession turned into an expert passion for all things digital and we have since worked with over 2000 businesses across most industries. Whatever you’re selling, chances are we’ve had hands on experience.
  • We’re flexible and we iterate with style. We have a meticulous process and method which we proudly stray from with every project! Not being fixed to any set of processes or technologies ensures a result that is based on your project’s unique requirements.
  • We hire creative thinkers. An impressive portfolio is one thing, but we’re more interested in impressive thought processes. It’s those kind of thinkers that help us create the results our clients rely on. Meet the team

Our Core Team

If You Build It is a creative agency who plan, build and activate brands and websites that are functional, beautiful and engage your target audience. Without the fuss and bother of account managers, we work as a well balanced and fine tuned team directly with our clients delivering the promise of engaging and thought provoking design solutions on time and on budget.

Radi Safi

Radi Safi

Founder & CEO

Radi Safi is the owner and Creative Director at IYBI. He started If You Build It 1999 and has been actively involved in the growth and development of the digital world ever since. He is directly involved in all major projects the studio undertakes and is always available for a chat.

Beth Stewart

Beth Stewart

Design & Project Management

Beth is a senior designer and account manager at IYBI. She runs the studio WIP meetings and has a handle on all studio projects. She is also directly responsible for all studio proposals and client facing work.

Madeline Reader

Madeline Reader

Design & Development

Maddy is one of our senior web developers and WordPress experts. She's been building web sites since before WordPress was a thing and eats HTML and CSS for breakfast.

Emma Frizzell

Emma Frizzell

Design & Social Media

Emma started with IYBI as a junior designer in what seems like a lifetime ago when prices were reasonable and politicians were noble... She manages all our front end social media work we undertake as well as the IYBI blog, social media and digital strategy reporting.

Tammy Moir

Tammy Moir

Accounts

Tammy is IYBI's accounts payable / receivable and HR contact. She is available by email throughout the week and on the phone in the studio on Mondays (02) 9519 9922. She's lovely but if you don't pay your bill she will hunt you down.

Alex Gordon

Alex Gordon

Copy & SEO

Alex is one of our core copywriters and SEO experts. He's played key rolls in several very important blog platforms in Australia and has a deep and keen instinct for all things digital.