Facebook is an unbelievably potent marketing tool when used correctly. It is the largest social network in the world, with almost 1.60 billion active users every months – that’s nearly 20% of the entire global population. These users range from people to bands to businesses, each who have realised the incredible power that Facebook has connecting people worldwide. When you break it down, chances are that every potential ‘customer’ a business has also has a Facebook account.
Many of these people spend more than an hour a day on Facebook – more than any other social network. This is because it relies heavily on input from other sources and most of the users on Facebook are actively seeking out for external content. For businesses this is called ‘referral traffic’, and it’s the core reason why it could be the most powerful content marketing tool you use.
Facebook is an unbelievably potent marketing tool, however there are a few keys things to remember to ensure its full potential is reached.
It’s All About Timing
When you make a post on your Facebook account, only those who ‘like’ your page will see it, but not all of them. Only a certain number of those who ‘like’ your page will see your post and this will depend on what is called your ‘organic reach’ – there are many different factors that can affect this. One of these is how many other posts your post has to compete with, and this is why timing is everything.
While the engagement that your posts usually get is very important in growing your organic reach, timing your posts correctly is crucial in making sure as many people see what you’re sharing as possible. Your Facebook feed can only show a limited amount of content, which means that if you are trying to post when there is a high volume of ‘competition’ on your audiences’ feed, there is a lower chance that your own post will make it on there.
While it may seem that the best time to post is when the most users are online, it’s actually when the least amount of posts are being made that you will actually get the most engagement.
This means that during the daytime, when more users are posting online, there is too much ‘competition’ on Facebook feeds. In reality, the best time to post to get a greater organic reach is between 9pm and 11pm.
Thinking About Content
Facebook is an extremely fleeting stimulus source. This means that your content has to be engaging and, most of all, eye-catching.
The types of posts that you can make to Facebook can be broken up into 6 categories: questions (text), images, videos, links, giveaways, coupons/discounts. Studies have shows that questions are an extremely effective way to both catch the eye of an audience, and also invite a response.
However, questions on their own perform the worst out of all 6 categories. These kinds of posts are the most potent when coupled with engaging imagery or a video, and tend to be commented on, liked and shared the most.
There are countless variables which will affect how you conduct yourself on Facebook, and some of the guidelines above may be utterly useless in what you are trying to achieve. However, following even just a few of them will ensure you are boosting the unprecedented potential that Facebook has a potent marketing tool.
Read the full article about making the most out of your Facebook posts on PROBLOGGER.