Branding
We design, build and activate brands that connect with your target audience.Do I need Branding?
IF YOU HAVE A CUSTOMER YOU HAVE A BRAND
First impressions count and your company branding particularly your logo design is crucial to the success of your business both off and online. A considered and strategic branding exercise is the cornerstone to any great campaign or business model and ensures consumer confidence and that ever important click.
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Development
Speed and functionality are just as important as good design.We have an in-house development team. Why?
CODE IS ART & SHOULD WORK FOR YOU NOT AGAINST YOU
We're very passionate about code. A good developer knows how to turn UX design into efficient and functional HTML, CSS and PHP in the shortest route possible. We also understand back end (hosting) infrastructure which is equally as important to online success. If you have a development challenge we'd love to hear from you.
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Content Marketing
Content is king, and we help you create and deliver great content that keeps your customers coming back.How do I develop a loyal customer base?
Content Marketing is the art of communicating with customers without selling
The simple idea behind content marketing is that if you consistently deliver valuable content to customers, you will be rewarded with custom and loyalty. Instead of pitching products and services, you provide information that enriches the audience, e.g. increasing their knowledge or makes them laugh. The beauty of good content marketing is that it keeps delivering. Rich, relevant content doesn’t stop being good, and so it can continue to drive business long after its birth into the online world. As part of a digital strategy we can determine what approach is best for your audience, and then create valuable and engaging content and deliver it across the internet using various tools including social media.
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UX & UI Design
UX & UI is how your customer interacts with your site or productDesigning the User Experiences
90% OF UX IS UNDERSTANDING THE USER AND THEIR PSYCHOLOGY
Great design is about experiences, not just aesthetics. Digital UX takes a users needs into every account on a website, app or EDM. With over three quarters of consumers dubbing ‘Ease of Use’ as the most important factor of a website, it’s no surprise UX design plays a crucial part in the all important conversion of a visitor into a customer.
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Naming
The best names are memorable, stand out and are loaded with meaning.Your brand's verbal identity
NAMING IS EQUAL PARTS STRATEGY AND CREATIVE
The intent of your name is integral to your brand and needs to convey as much as possible about what you do, how you want to be perceived by your target audience and done nicely in as few words as possible. Between experience, market placement and an understanding of the importance of a name, we can help you navigate the often murky naming step.
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SEO & SEM
Optimize and market your site to be found by people who are looking for youWant more clicks on your site?
ALMOST 90% OF CONSUMERS USE SEARCH ENGINES FOR PURCHASE DECISIONS
Striking the right balance between paid ads (SEM) and long term SEO strategies is tricky business. The good news is we have been helping clients do exactly that for over 10 years. Get in touch and we'll help drive traffic to your site pronto!
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Digital Strategy
Staying visible to your consumers even when they're not buying increases your brand's chance of being at the top of the list when they're ready to.Want more conversions?
TAILORED SOLUTIONS FOR YOUR BUSINESS
Every organisation is different, that's why we don't have an 'out of the box' digital strategy solution. Our process is organic and collaborative, beginning with a full site audit and quarterley plans. We collaborate with your industry expertise and our own knowledge and experience to formulate a practical and appropriate plan to help reach your business goals.
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Social Media
We help brands and companies listen, understand and engage with their Social Media community.Why do I need social?
PEOPLE ARE TRUSTING SOCIAL MEDIA MORE THAN EVER
With more and more people turning to Facebook and other social media platforms to find out about particular brands or products, the need to engage in honest and meaningful conversations within a community is greater than ever. The first step in engagement – like any conversation - is to listen. We help you listen, analyze and participate, giving your brand credibility and opening the door to a wider community through word of mouth.
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Recent Work
The work we produce at If You Build It speaks for itself. If there’s something specific you’d like to see please Contact Us
Recent Articles
We’re as prolific with our research and study as we are with our writing and blogging. Here are a few recent meanderings.
Optimal Property Group are Australian property investment specialists who came to us looking to launch their brand and services through...
Good copywriting is about creating an experience with only the letters in the alphabet and the space on a page….
Some of the most creative projects we have the pleasure of working on come from our partners in the creative industries….
Working in the same building as a music magazine and a recording studio means we sometimes get to work on some…
