IF YOUR LOGO ISN’T TELLING YOUR STORY THEN YOU’RE LOSING OPPORTUNITIES EVERY DAY.
You and your team are the passion and energy behind your company but the first thing people see and make a judgement on is your brand. The most integral part of any brand is the logo and logo design & development has been a core part of our business for more than 10 years. Our team will take you through a process of discussion, briefing, research and mood boards before even taking pencil paper. After establishing the values and intent of your brand we’ll work on a multitude of concepts and present you with fully resolved world class ideas to choose from and develop further. To find out more about our process please get in touch.
With a vision of ‘accessible fitness’, our client needed a name and a brand for their new range of home gym equipment that would engage customers on an emotional level. From this we created Salus Sports, with ‘Salus’ as the latin word for wellbeing. Combined with a symbol radiating positive energy, and a full day photoshoot, the brand encourages customers to make positive lifestyle choices that extend to the wider community.
The name ‘Cosset’ literally means to care for and protect in an overindulgent way. Cosset was established with a quest to create a curated range of luxury textiles for the home, focusing on the handmade craftsmanship of exquisite cloth and finishes from textile traditions around the world. We created a branding that would feel equally as handmade and luxurious as the exceptional goods it represents.
IYBI was hired to brand ‘Sunescape’, a new line of professional and retail tanning solutions to capture the ‘just back from holiday’ feel that is at the core of the product.
The branding, packaging and ecommerce website has been well received by salons and clients alike since Sunescape launched at the 2013 Beauty Expo in September. We couldn’t be more proud of the results.
Aspect Media is a young team of professional video producers. Despite their rapid growth they realised over the past 12 months that the current identity was outdated and untrue to the nature of the brand. Our concept as the rebrand was to present a modern take on the current ‘AM logo’. The final concept alludes to a camera lens and reflects the team’s creativity, professionalism and passion.
Octopus Kids are committed to educating more people to better understand the process of young children learning more than one language, specifically targeting the 0-6 market. We created the characters Emma and Dan for their new Learn to Count range. They are characters that all children can relate to regardless of their cultural background, and so bridges the cultural gap for families and communities.
SOMERSET DENTAL CARE
Determined to break the unpleasant mould of the ‘daunting dentist’, Somerset Dental approached us to refresh their brand. Their goal was to appeal to all ages and attract new clients and gently remind existing ones to return. We created a softer and friendlier logo and combined this with copywriting, imagery and a user friendly website where users can ‘Ask a Dentist’ and book online, to offer a refreshing approach to dental health.
A simple passion and a special place for people to get the best and freshest flowers. We branded Jodie McGregor Flowers with this statement as the intent behind it.
The result was a highly personalised, illustrated brand with the romantic and personal touch that hand selected flowers offer.
`Tidal Jive’ was born out of a passion for the natural world and a longing to express its beauty through design. With a wide range of unique, handcrafted jewellery that captures the spontaneity nature, owner Kate Linnet saw the need to have an equally unique brand and worked with us to make it happen. The result was an illustrated and handcrafted piece that, like the pieces, capture the natural beauty of the ocean, earth and elements.
To explore the world you need a plan. VP Australia organises tours and itinerary to help travellers turn dreams into reality. By taking care of the ‘paperwork’ they can focus on the more exciting things in life. This was the core concept of our branding for VP, a symbolic paper plane cutting through the mundane to explore the unique wonders and experiences that are only possible through travelling.
Judo. Self confidence, self control, self discipline. Focus. Kokoro Judo offers children, adult, women specific and personal Judo classes, a generous all encompassing space where clients can grow physically and mentally through this sport and artform. The branding reflects the focus, strength and discipline that Judo brings, with the multi colours symbolising people from all walks of life.
If You Build It is a full services design agency. If you have any questions please get in touch with IYBI on 02 9519 9922!