Raad Afyouni hired IYBI for their rebrand after coming across our online presence through blogs and social media.
A 12 year old Kuwait based advertising and PR agency, Raad Afyouni values hard work, transparency and passion above all else. Perhaps it was our aligning values that showed IYBI to be the right fit for the project despite the 13,000 kilometres of land and sea that separated us!
The Raad Afyouni branding focuses on ‘bringing together’ with an element of genius, combining a multitude of facets which is essentially what advertising is.
We were excited to work with like minded people on a project where we were free to explore unlimited concepts and push boundaries in a contemporary industry.
Our strategy for the Raad Afyouni branding focused on ‘bringing together’ with an element of genius, combining a multitude of facets which is essentially what advertising is.
9 concepts were presented, with the chosen one combining the letters R & A to create an original shape– connecting elements to form a whole.Similar Projects Hire Us