Aqua Tight Remedial Building Services – Branding

What is remedial building? Well it’s definitely not building for slower learners. Remedial building is the kind of building work you do if there is already a building to work with. We worked with Aqua Tight to develop a new logo mark for their remedial building services, and redeveloped the mascot for their waterproofing service. Aqua Tight is a super professional company, and they take their work seriously. They needed their branding to reflect that. Aqua Tight works solely with a print identity, so our branding material was focused on all the main print collateral plus an email signature for digital communications. You can see the service they provide reflected in the logo. We brought the water influence in with a few lovely shades of blue. Obvious, you might think, but we think when it works, it works! The building element of their work is reflected in the levels; the logo looks a little like a building that you can see into. It was most important that we got across the idea that with Aqua Tight, your building will be secure from water damage so we wrapped the logo in a solid (water tight) cube. We don’t know if you’ve noticed it yet, but we’d like to tip you off on the A and T snuck into the the logo!

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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