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gotye

Gotye: Australia’s biggest indie success story

I remember the first time I ever heard Somebody That I Used To Know. An eleven-year-old me sat drawing in my room when my dad knocked on the door impatiently. “You have to come watch ...
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viral content

Viral Content Roundup: The bipolar emotional response to the Orlando tragedy

It is common discourse that there is no guaranteed method for creating viral content. However, the consensus among the myriad of How to Create Viral Content guides out there is that there is one integral ...
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The Ute Canopy Co | A Complete Digital Solution From Website to Social Media

We love working with start-ups, and it’s especially rewarding when we get the chance to work holistically, right from the inception of a business idea. The team behind The Ute Canopy Co came to us ...
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7 tracks that owe their success to the humble ukulele

The ukulele. Yes, if you grew up on an exclusive diet of upbeat television commercials, you’d be forgiven for thinking that everyone gets assigned a uke at birth. They can, however, play a much more ...
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mac de marco, salad days

Engineering the Sound: Mac DeMarco’s ‘Salad Days’

After the release of his 2012 breakout album 2, Mac DeMarco’s fanbase began spreading around the globe in the lead up to Salad Days. In a 2014 interview with Evan Minsker of Pitchfork, Mac described feeling “weathered and beat down and ...
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Shure SM7B Microphone

From Michael Jackson to Bob Dylan – the Shure SM7B has become a studio staple and industry standard

Imagine the year is 1982 and you are Michael Jackson. You are 23 years old. The commercial and critical success of Off The Wall is nearly three years behind you. But you’re disappointed. Disappointed because ...
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viral content

Viral Content Roundup: The Orlando Shooting, the Haka, and a polarised snapshot of nationalism in media

Media is irrevocably linked to the spread of nationalism. Nothing helped facilitate the dispersion of rampant national pride like the printing press back in 1440; and since then developments in media have only served to ...
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Content Marketing for the Medical Profession: A Case Study

Publishing valuable content on your website and social media channels is almost standard practice for any modern businesses that wants to keep up in the digital age. The content you produce can affect everything, from ...
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Viral Content Roundup: Muhammad Ali, meteorite daggers and the Stanford Swimmer case

Viral content is inseparable from social context. Without certain social triggers, media has no chance of gaining momentum, because without interaction, content falls flat. While there are certain buttons you can push to guarantee a ...
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Viral content

Viral Content Roundup: Conspiracy Theories, A Dead Gorilla and Practical Jokes

Viral media is peculiar stuff. A week spent in the digital world will see you bombarded with a perpetual stream of media stimulus. There’s a very good chance that what you saw online this week ...
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