Digital Strategy and Digital Marketing
Put simply, a digital strategy is choosing and managing an effective combination of digital marketing methods in order to grow your business. Digital strategy takes on the classic principals of advertising and marketing and applies them to the ever evolving worlds of social media, email marketing, and of course your web site.
Whether you’re a Ute canopy company or an organic perfume brand, each industry and each client is different and therefore require a uniquely tailored approach. Regardless of the approach, our outcome is always the same: We work out the most effective ways to engage both your existing and potential audiences across platforms we’re intimately familiar with. We’re one of the leading digital marketing agencies for small businesses in the inner west of Sydney. As a digital agency featured on Agency Spotter, we understand the importance of thoughtful online campaign. Read on to see how a well considered digital strategy will grow your business.
What a Digital Strategy Can Do For You:
1. Increase Search Engine Rankings
See a rapid increase in your search engine rankings with tried and tested Search Engine Optimisation (SEO) methods such as link building and regular content publication.
2. Increase Brand Recognition and Generate a Loyal Customer Base
Use content marketing and social media to further establish your brand, rewarding your existing audience, and reaching new potential customers.
3. Increase Inbound Traffic and Conversion Rate
Increase organic rankings with SEO and content marketing, and drive targeted paid traffic with considered Pay Per Click (PPC) campaigns using tools such as Google AdWords. Increase conversion with appropriate and well designed landing pages.
4. Create Quality Content
Quality content serves a number of incredibly valuable services, from establishing your business as authority on a topic, to increasing search engine rankings and the number of organic visits to the site. The great thing about good content will continue to drive traffic long after it’s publication.
5. Reduced Marketing Expenses
Whereas more traditional forms of marketing can rely on a high volume scattergun approach. The beauty of digital marketing is that with right knowledge and expertise, you have all the tools and data to truly minimise costs and maximise ROI (return on investment), whether it’s a powerful targeted Email campaign, AdWords, or producing rich, shareable content.
With a thorough digital strategy we utilise search engine optimisation (SEO), pay per click (PPC) advertising, email direct marketing (EDM), content marketing (and content creation) and social media marketing (SMM) to achieve the campaign goals. It’s a holistic approach to Digital Marketing in Sydney.
Our team specialise in planning, building and activating brands and websites that are functional, beautiful, and engaging. But we do much more than just design and develop.
With technology on our side, we implement the use of cross-platform content, combine the principles of online campaigning and advertising, focus on search engine optimisation (SEO), incorporate pay per click (PPC) advertising where appropriate, explore social media marketing (SMM) and email direct marketing (EDM), examine keyword search trends, use content discovery and understand the importance of considered use of social media to get your name ‘out there’ and in the right places.
Google’s search algorithms are confusing and ever-evolving, but are also your friend when treated right. With the correct optimisation of your web pages and appropriate use of keywords and tags (along with a host of other techniques), we are able to market and position your brand or product.
Through a methodical auditing and discovery process, we fully engage with you to listen to your needs, research your target audience in order to understand their wants, analyse key performance indicators (KPIs), and offer comprehensive, long-term marketing solutions. Our aim is to develop a sustainable digital plan that will attract audience engagement with your company.
Being in the incredibly competitive industry that we are, we understand exactly both how and why a strong digital strategy is necessary to be successful in today’s digital economy. Digital Strategy helps businesses plan effective cross-platform digital marketing campaigns that combine web, mobile, and social media specifically and articulately.
Why Digital Strategy?
Most purchase decisions are made after a quick online search. Our world is consumed by the use of digital and every business should take full advantage of that.
Secondly, it’s no longer enough to create a slick looking site with beautiful images and perfectly worded information. Without the correct inbound marketing strategy, you might have the most attractive website in the world and be receiving little relevant traffic.
A digital strategist works to increase your website traffic, improve SEO, assist in media sharing of quality content, and blogging to get your name recognised and remembered. Being so technologically consumed, we are ingesting information at such an overwhelming rate that it is becoming increasingly difficult to retain it all. This is why we believe in the importance of standing out from the crowd. The skill then lies in maintaining the attention of your existing loyal customers, simultaneously boosting your online image in order to sustain growth with a new audience.
The success gap between businesses who utilise social media in an ad hoc manner to those taking a strategic approach is monumental. We all know and love someone desperately attempting to promote their dog walking business, yet mysteriously continue to share Grumpy Cat memes. Their grandma likes it, but what about the ten’s of thousands of other pet parents that, understandably, just aren’t taking it very seriously? Sometimes it’s best to give it to the professionals to get you on your way.
IYBI Digital Strategy Will Help:
1. Increase Search Engine Rankings – A vital component to generating traffic to your website is to create a solid plan for search engine optimisation (SEO). SEO is the best way to capture holistic and relevant traffic to your website. You might have a website full of incredibly compelling content and graphics, yet continually not register in Google or other significant search engines without onsite optimization.
Why is this? It gets a little nerdy, but stick with us. You not only need to use the correct keywords to generate successful searches, but they also must be placed in the correct places and the correct amount of times within your content and coding. Your SEO performance multiplies when this is done well, meaning that the Cadillac of your dreams isn’t as far away as you thought.
Some effective ways to increase your SEO performance are by regularly updating your blog, utilising social media to boost your brand, ensuring the use of keywords when using tags and meta descriptions, and by always remembering to link-drop your website to redirect traffic back to your homepage. Frequent blog updates are a great avenue for generating traffic as you are able to expand the topics that a website cannot explore, therefore attracting a larger target audience.
Additionally, search engines now use social media to calculate their rankings, meaning it is almost compulsory for your business to be active on social media.
Facebook, Google+, Instagram, Twitter, LinkedIn, YouTube, Tumblr, Pinterest, etc, can be central to digital marketing strategy. They are platforms that allow potential and existing consumers to engage with your business, show approval for a post, and hopefully share your content with their friends and family. This not only creates an appreciated sense of online community, but works as free advertising for your business.
2. Increase Brand Recognition – Increasing exposure of your brand is invaluable. By exploring new channels to syndicate your content and increase your visibility, you become easier to find and far more accessible for new customers. As they hear about your brand across multiple digital networks it starts becoming recognisable (classic Mad Men advertising techniques applied to the digital world). In a digital age full of millions of brands, this is an incalculable opportunity.
3. Increase Inbound Traffic – By determining the right keywords, a digital strategist will optimise the flow to your site by considering what a potential customer would search for. The more specified these keywords are, the more pathways are created for consumers to find your website. By not utilising social media strategically, you are limiting yourself to people already familiar with your brand. How ever, the more quality sharable content you create, coupled with beautiful visuals, the more inbound traffic you generate, meaning new followers and more customers.
4. Create Quality Content – Beyond SEO, there is a key in how to increase website traffic whilst simultaneously sustaining a dedicated consumer base: quality content. By generating thoughtful, engaging, and practical content, you are on your way toward increasing website traffic.
But how? It’s hard enough managing a business and multi-tasking the abundance of responsibilities already on your shoulders. We get it! Let us lift some of the weight and get you going on the correct path. We offer a full suite of creative ideas and production support.
Our digital strategists will use your website and social media channels to work out any trends, questions, and hot topics that are relative to your company. We then use copywriters to create original pieces that incorporate this information and combine visuals that coincide with each piece. We provide you with innovative content that sets you apart from other competitors. We achieve this by dealing with each of our clients as individuals and devising custom solutions.
We’re not tied to any one particular means of strategy and will always recommend that which is most suited to your company and goals. This will often include several combinations of strategies based around your strengths and assets. No two days are the same, and we don’t expect any two clients to be either.
5. Reduced Marketing Expenses – It is no longer debatable that businesses who use digital strategists as a planned corporate approach receive far more revenue growth than the informal business user. What’s more, once you have established a solid understanding of how SEO, blogging, social media sharing, and digital strategy works, you will be able to spend less time online, and more time meeting new customers.
In terms of having a social media presence, creating accounts and business pages costs you exactly $0. It’s important to get your graphics looking schmick, but otherwise is relatively inexpensive when compared to traditional print, radio, or TV ads. Marketing your business would potentially cost thousands of dollars through other channels can be done on your website and through social media for a fraction of the cost.
Another advantageous aspect of strategic marketing is creating sharable content. By creating something unique, engaging and informative, you are upping your chances of followers sharing that content to their family and friends, exposing your brand at absolutely no cost to you. This means more followers, more attention, and more revenue. Cha-ching!
Are SMM and EDM Important?
The short answer is yes. Social Media Marketing provides a perfect opportunity to get the right message to the right people, at the right time. Consider that the average adult will spend up to 3 hours per day across various social networking platforms (the most popular platform being Facebook). This is great news for your business!
Email Direct Marketing allows the promotion of your business to a group of people using email to reach developed targeted lists or current customer databases. Your investment can be tracked, has great results, is affordable, and is a highly effective way at getting your name out there to a large group of potential customers. It also has very positive long term effects on your authority with Google.
What About Social Media?
Social media marketing was the “next big thing” last month. Today, it’s even more necessary than having a business card. According to studies how ever, approximately 85% of people are still unsure how to effectively use social media, or what social media platform to use. If you are a business owner or about to become one, we don’t expect this to be your field of expertise. There is enough to juggle in a day, and that is why we’re here.
We’ve been focusing on all the do’s, but there are also many digital don’ts. The internet is about sharing information, not drowning your audience. You might have the most loyal consumer following to your website and social media, but some mistakes are easy to make, so let us fast-track you through the process.
It is important to remember that social media does not discriminate. It is a multi-demographic plethora of young and old posting a blur of tweets, shares, and content. The potential to market your business is huge, but you need to understand how to achieve good results.
For instance, Facebook is by far the most popular social media platform on the digital block. About to celebrate it’s 11th birthday, Facebook just passed 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users. This equates to approximately 3.4 trillion “likes”. That’s a lot of digital love!
Australians currently spend 14 minutes every hour on Facebook, so this is another important reminder of creating content that doesn’t put everyone to sleep. We live in a clickactivist age, so it’s integral to be as digitally engaging as possible.
With clients as diverse as a Krav Maga gym, a Lebanese Pizzeria, a top Australian music blog, a dog treat subscription service, a Sydney steel fabricators and one of Australia biggest flooring companies, we know the importance of tailoring a digital strategy to your audience
Where to from here? We’d love to hear about your business and help you achieve your highest brand potential. Please feel free to call us on +61 (0) 2 9519 9922 or email [email protected]