Dr Matthew Wilson Website

Dr Matthew Wilson is a highly regarded obstetrician and gynaecologist based at Bella Vista, adjacent to Norwest Private Hospital in Western Sydney. His practice is an intimate one comprising of himself, one midwife and two office managers ensuring that patients always get personalised, professional service.

Dr Wilson needed his website to be as professional and approachable as his practice, giving prospective patients all the information they need to make an informed decision. Trust is a very important factor when choosing a doctor, and the design needed to reinforce this caring and compassionate nature of the Practice.

medical specialist website

Dr Matthew Wilson’s website had to be as professional and approachable as his practice, giving prospective patients all the information they need

The colour palette of blue and a warm mushroom brown make the site feel both grounded and light. Blue is the colour most commonly associated with trust, (a reason major corporations have a blue in their colour suite), and also a sense of calm.

The majority of Dr Wilson’s patients are new or expectant mothers, so they are looking for a team to help guide them through what can be quite a stressful time. By including imagery of the staff members and a little bit about them, it immediately makes the experience more personal, and the prospective client feels like they already know the team before even booking an appointment.

medical specialist website
We illustrated icons for the homepage to act as navigational tools, clearly defining the services offered by the practice and guiding the user to the appropriate information. We wanted a style that was friendly and approachable, a tip of the hat to the approachable nature of Dr Wilson himself.

User Experience for healthcare and medical websites is especially important as the services offered are stressful by nature. Couple that with expectant mothers and suddenly Call To Action is reduced down to a single point: Contact Us. So we made contacting the clinic as simple and convenient as possible. All of the practice contact details are in the footer which appears on every page, and we included a contact form prominently on all services pages to make bookings and enquiries even easier.

medical specialist website
Dr Wilson’s new site reflects the man and his work – reassuring, friendly, knowledgable and trustworthy. A mum-to-be could have all her questions about the doctor answered in one visit to the site and book an appointment at the same time.

A world apart from the clinical look usually associated with medical websites, this one invites you in and makes you feel comfortable the same way the practice does.

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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