Eco correspondence

It’s exciting to me to be involved in design at a time when green issues are being thought about by a growing number of clients. It seems most of us actually do think about the environment throughout our day – whether we think about grabbing our coffee in an eco sustainable reusable coffee cup, or when buying our fruit and vegetables we look for what’s local and what’s in season.

AND especially when we print things. At times print can be wasteful. I met a printer once who bragged that he would pick up any and every kind of free promotional print material that was handed out on the street just to encourage more recycling. But I don’t believe people like that grow on trees. Rather I think people who get involved with print these days have a strategy, the essence of which is to maximise the punch of the campaign through print but minimise the waste. It’s these clients and sustainably conscious printers that I like to deal with each day.  We do always try and keep the environment in mind when designing – check out some of our recent brand designs and projects.

The gang at John Gambell Graphic Design in the US are good eco design ambassadors. In the course of their work they generate small pieces of high quality coloured cover stock, which are often unacceptable to recyclers. The firm designed a large rubber stamp to quickly convert this scrap into colourful postcards, which are used for informal correspondence with clients and suppliers. Not only eco but delightful. I know I’d enjoy receiving a note on one of these cards.


by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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