Fabric – Business Cards

Fabric Interior + Exterior located in Glebe, are experts in service construction and project management, ‘delivering high-end commercial, residential and fit out projects. Co-founders, directors and all around cool dudes Vincenzo Marino and Nicolas Di Condio take pride in their quality of service and ‘the personal attention they provide their clients, always approaching their work with a deep understanding of each individual project.’  Power to them.  We really support their approach, as these days the notion of personalized service is what ultimately distinguishes the good company from the not so crash hot.  Initially, the Fabric crew approached us to create a new branding identity, which (if we don’t mind saying) is a really strong representation of their creative company and its personality.  We then had the pleasure of creating some superb looking collateral, specifically these business cards, using their new logo design.  We always get quite a thrill taking the logo’s we have birthed and nurtured as our own and releasing them into the universe via stationary and merchandise.  As Fabric are a brand with a ‘committed focus to quality’, we designed the cards with a slick, minimal approach, keeping the focus on the quality of the logo aka the brand.  This was achieved through embellishment, using a blind emboss as well as developing a clean, solid-looking typeface to tie the entire business card together in a nice big bow, ready for client distribution. Nothing speaks more of a brand than a good logo. Want one? We can help.

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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