Happy began life as the pop-up ‘Happy Music Festival’ in 2010. It has been through several iterations since then – a community driven festival, a series of live shows and campfire sessions, all the while running a great Aussie music, art, culture and music news blog at the same time. We have been fortunate enough to work with Happy since the very beginning and it’s always exciting when they bring us a new idea.
Happy is a music blog who shines the spotlight on emerging Aussie artists. They have expanded their search, and needed a Happy New Zealand Logo design.
Up until now, Happy has exclusively been the domain of emerging Aussie bands, but with the ever expanding hub of quality homegrown music it was inevitable for Happy to encompass our New Zealand neighbours. So they asked us to create a sub-brand to differentiate between when they are reporting on Aussie and NZ music. It had to be clearly Happy but with a New Zealand twist. And what is more Kiwi than a moko?
We adapted a traditional moko design to resemble an ‘H’, and then used it in place of the ‘H’ in the Happy logo. This combined with changing the logo colour to black (the main colour adopted by almost all of New Zealand’s international sporting teams) creates a distinctly Kiwi feel. The logo reveals another facet of Happy, being clearly of the same family but distinctly different at the same time. Adapting the H is also a strategy for future Happy logos… did someone say Canada?
Happy also have an excellent gig guide which you should definitely check out.
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