Ignite Your Bones

What gets you up in the morning? The smell of freshly mowed grass, the possibility of seeing something that you have never seen before or perhaps even a visual of a horse with balloons on its face? Pretty motivational. But you know, maybe that’s just us. The funny thing is motivation (especially creative motivation) can take on all forms, when times get a little tough, it is these little reminders that ignite our bones and keep us passionate about what we do. The really cool tambourine man (Bob Dylan) agrees. ‘A man is a success if he gets up in the mornings and goes to bed at night, and in between he does what he wants to do.” For us, we get dizzy over the smell of fresh stock, experiencing ideas come alive and the potential for design to challenge people’s perspectives.  It is such a pleasure to play a part in so many stories and how they unfold. Check out some of the people we have worked with, and the branding we have created for them.   For the chilly winter mornings, tap into this motivation and let it be just one of the many reasons you get from each day to the next.

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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