Industrie Media – Branding

Why would you ever need a property marketing professional? Well, it turns out houses that you see in the ‘too expensive section’ of the property section don’t just always look like that. A properly trained professional comes in and makes sure your antique vase is in the right spot, that there’s no fingerprint smudges on your glass facade, and captures the moment when the waves are splashing just right outside your gorgeous summer beach house. This can work wonders for ‘just your average’ home as well. If you’re selling, you definitely want to capture the side of the yard that darling little Biscuit has not torn up.

Industrie Media are a bunch of people who do just that. It’s definitely worth an online ogle of some of the properties that they have worked with. They came to us and asked us to design them an entire brand package, consisting of a logo, website, business cards, a letterhead and and email signature. We were only too happy to help out. As we’ve explained above, it’s not immediately clear to everyone what a property marketing professional does. It might not be a service that people are aware that they have access to. We wanted to create a brand that was simple and clean, a brand that is able to effectively communicate the message. The colour palette is made up of a single bold red, and a secondary set of greys.

The simple and clean design continues through to all the collateral pieces, as you can see in the photographs below. The brand was also to represent a company that provides several varied services under the umbrella of being a property marketing company. We’ve added a little diagram on to the cover of the business pack, which quickly and briefly reminds potential clients of the wide range of services that Industrie Media provide, including video production, photography, copy-writing and virtual 3D tours. We love imagining what a 3D virtual tour of our studio would look like! If you look at the photos below, you can also get a little sneak peek into the design and production process. The wooden board we’ve laid out our work on is actually the cutting template for the business pack portfolio folder!

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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