Greater than the Sum

Below is a moodboard for our next marketing campaign. It comes at a time when we feel we’re growing and structural changes need to be made. The new campaign based around building blocks and will probably coincide with our re-branding.

Its all about using geometric shapes and patterns to evoke a sense of growth and the elements coming together to be greater than the sum of their parts.

Marketing campaign concepts


by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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