KaldiBaah Branding

We’re big fans of local business – there’s nothing better than showing support for the little guy that we see around our neighbourhood everyday. Which is why it was such a great opportunity for us to work with KaldiBaah. They’re a new boutique cafe and espresso bar setting up shop just down the road from us in Stanmore. They even roast their own coffee, which is pretty awesome.

Their customers will be young adults from the local (and not so local) area who really appreciate their daily cup of joe. They wanted a brand which would appeal to this market and strongly convey their position as passionate coffee roasters, makers and lovers. The request was for strong type with personality so that it was easily recognised and understood by those driving past.

cafe logo

A new boutique cafe and espresso bar setting up shop in Stanmore, KaldiBaah asked us to help them out with the logo design and branding, local to local

There is no shortage of great cafes in Sydney’s Inner West, so KaldiBaah need to stand out from the crowd. Their big point of difference is the fact that they roast and also sell their own coffee beans – you can even view the process while you’re sipping your flat white. To complete the picture, we’re complimenting their unique offering with a world class brand.

cafe branding

We took into account all of KaldiBaah’s requirements and desires, and supplied them with a monochromatic stamp-style logo. Combining bold text with circles gives the logo a unique shape which is easily recognisable and makes it highly versatile. Including secondary details within the form identifies KaldiBaah’s industry and style immediately, so passers by know exactly what to expect when they drop in. This graphic will look just as good on a coffee cup or business card as it will on the window of the cafe. The collateral displays this versatility, playing with colour reversal and layout.

This clean, fresh and strong visual identity positions these guys firmly in front of their ideal customers, and sets them up for many successful years ahead. We can’t wait till we can show you the website we’re working on for them too.

coffee logo

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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