What’s in a Name?

When you turn the key, and step into the front door after a long day at work, who runs up to your feet purring and wraps around your ankles to welcome you home? Is it Biscuit, named after your love for her and the deliciously sweet treats, or is it Oscar, named so just because you love that name? Or maybe it’s Monsieur Meursault, who simple glances at up at you and continues cleaning his bum, floating in a sea of relentless apathy. Or is it Dave? Did you name your poor cat Dave? This name which is unarguably sensible for a human, sits slightly ridiculously on a cat.

Human names are often not very original, but sometimes that makes them even more of a dilemma. Has anyone ever told you that you look like you should have another name? Or have you ever known someone who you’re convinced is called by something else? This seems crazy of course, how could your name be any different. But it makes us wonder, does the name make you or do you make the name? Was Mary always destined to become a princess, or will little girls named Mary now grow up thinking they have a chance because of her?

What's in a name?

We think it’s a little bit of both. If you do something really awesome, then your name will be awesome. Did anyone ever think that a simple ‘Bob’ could be such a great? We’re listening to some of Bob’s classics on the radio right now. But who is Bob? It might click immediately for some of you, but for others, we might have to add Dylan for the whole thing to connect. So why not start somewhere awesome? What if you only needed one word? You may love her, or just feel a mild sort of disdain for her, but there is only one Beyoncé. I’m sure there are other Beyoncés out there, but there will really only ever be one Beyoncé. Likewise Madonna, likewise Blue Suede Shoes genius Elvis. These guys were lucky enough to start of with great names; their parents did the hard yards on that front. Or the small and very obvious yards; it turns out Madonna’s mother was also called Madonna. What happens when you have to have to come up with a name all of your own?

Names are hard because they are basically the whole essence of something distilled into one or two words. We’ve done some naming ourselves, and we’ve worked out a few methods that work, but when you’re new to it, there’s definitely a lot to think about. While they don’t necessarily have to be forever, they definitely need to last awhile to be of any use. Whether it’s naming your business or your baby, naming is something you need to put a bit of time and effort into. It’s not really a great review of your skills if your kid ends up renaming himself Tyrannosaurus as soon as his legally able to do so. Although in that case, it might not be so much the skills in naming as the parenting ones that were a little lacking.

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
Twitter    Google+

Leave a Reply

Map TEL | (02) 9519 9922