Raad Afyouni Website

Based in Kuwait, Raad Afyouni is an advertising and PR agency founded in 2001. They have gained the respect of their industry by having a strong focus on excellence and innovation, providing their clients with award winning solutions. This success and momentum has attracted a number of important international clients including Auditoire Group, Salam International Hospital and Kuwait Finance House.

Raad Afyouni approached us to design and build their website after we completed their branding in early 2013. They wanted the website to convey their spirit and positioning in the industry as well as show off their impressive portfolio of work. Raad Afyouni’s philosophy is “Being a genius is a belief… and we are believers” so we knew we needed to pull all stops for this one.

advertising agency website

We provided Raad Afyouni with a dynamic, cutting edge solution which demonstrates both their industry position and impressive portfolio of work

We provided Raad Afyouni with a dynamic, cutting edge solution. The first reveal of the homepage presents the viewer with one of the agency’s most popular tv advertisements, showcasing their high profile clients from the first reveal. Studies have shown that having a great video on the landing page of a website can increase the conversion rate by as much as 80%.

advertising agency website
The home page features full width content, parallax effects and a lazy load, reflecting Raad Afyouni’s focus on excellence and innovation. Other dynamic elements of the site include bold colour rollovers in the portfolio sections, random sorting of the team page with interactive information reveals and social integration which make the site’s usability in itself a true experience for the user.

advertising agency website
The bold design is a reflection of the agency’s position at the top of their field. It’s rare that we get to work with such like-minded individuals and we are honoured to have partnered with a client that is so open-minded, where we got to push not only their boundaries but ours as well.

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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