Save the Children – Booklet

Save The Children is a children’s independent Australian emergency relief and development organization.  They stand ‘to inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives’, along with their vision to forge ‘a world in which every child attains the right to survival, protection, development and participation’.  If you ask us, that’s a darn good thing to stand for right there.  What a wonderful world that would be.  The Save The Children brand has a commitment to accountability, innovation and collaboration, with their work going straight to the heart of communities to assist children and and families in need.  We are absolutely behind their cause and were delighted at the opportunity to collaborate with them on this cool new project.  The organization came to us to develop a booklet design, based on the United Nations Convention on the Rights of the Child titled ‘The Rights and Responsibilities of Children.’  The book would serve as an introductory text, covering all conventions and issues in an accessible and comprehensive manner, without being too wordy or mind numbing.  We designed the booklet with this in mind, weaving the illustration (awesome sketches manifested by a 10 year) and text cohesively through one another with ease, binding the book together using saddle stitching through the spine.  This pint sized booklet may have the ability to fit nicely within your coat pocket, but its significance remains imperative. It is a handy educational resource and glorious celebration of Save The Children’s foundational values, ultimately encouraging the understanding of child’s human rights and responsibilities.We couldn’t be happier with the results.  Perhaps you’re interested in putting together a booklet of your own? We’d be delighted to hear about it.

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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