S.H. Ervin Gallery – Postcards

At If You Build It we do a lot of work with galleries, and it is always a pleasure. Is it really work to look at gorgeous art all day?

The people who work at the S.E Ervin not only get to spend their days with beautiful artwork inside their gallery, they only have to look outside to view the beautiful surrounding area of Observatory Hill and the Rocks. What a lucky bunch indeed. S.E Ervin Gallery is one of Sydney’s most respected art institutions. You may have well been to visit to view the annual exhibition ‘Salon des Refusés : The alternative Archibald and Wynne Prize‘, a tongue in cheek response to two of NSW’s most grandiose art prizes. The S.E Ervin gallery is particularly well known for encouraging scholarship and research within the art world. The gallery is also known for its important work recognising and promoting the contribution women have made to the Australian art landscape.

Even such a well known and respected institution like the S.E Ervin gallery needs to promote itself, and that’s where If You Build It comes in. We are constantly immersed in the world of promotion, our own and everyone elses. S.E Ervin have so much great artwork to promote, that we couldn’t fit it all on just one, or two, or even five postcards! We ended up doing nine individual postcards, each featuring a single boldly coloured, vibrant work of art. These are sure to grab people’s attention and get some foot traffic through the door!

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by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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